{"id":900,"date":"2025-10-16T17:04:11","date_gmt":"2025-10-16T17:04:11","guid":{"rendered":"https:\/\/jakalum.ma\/?p=900"},"modified":"2025-10-17T14:16:58","modified_gmt":"2025-10-17T14:16:58","slug":"desarrollo-profesional-y-vision-de-marketing-de-m-yassir-el-haddaoui","status":"publish","type":"post","link":"https:\/\/jakalum.ma\/es\/2025\/10\/16\/desarrollo-profesional-y-vision-de-marketing-de-m-yassir-el-haddaoui\/","title":{"rendered":"Desarrollo profesional y visi\u00f3n comercial de Yassir El Haddaoui"},"content":{"rendered":"<p>M. <strong>Yassir El Haddaoui<\/strong> es un profesional reconocido en el \u00e1mbito de la<strong> edificio<\/strong>el <strong>marketing<\/strong> y <strong>prescripci\u00f3n<\/strong>. Con varios a\u00f1os de<strong>experiencia<\/strong>Ha progresado desde una posici\u00f3n de <strong>marco comercial<\/strong> a la de <strong>jefe de departamento<\/strong> <strong>comercializaci\u00f3n y prescripci\u00f3n<\/strong>mientras se desarrolla un <strong>una visi\u00f3n clara<\/strong> sobre el papel de <strong>marketing<\/strong> y estrategia en el \u00e9xito de <strong>empresas<\/strong>.<\/p>\n\n\n\n<p><strong>Trayectoria profesional<\/strong> La carrera de M. <strong>El Haddaoui<\/strong> ilustra una <strong>progreso <\/strong>basado en <strong>competencia<\/strong> y el <strong>visi\u00f3n<\/strong> <strong>estrat\u00e9gico<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Como <strong>marco comercial<\/strong>se centr\u00f3 en la <strong>entender el mercado <\/strong>y <strong>necesidades del cliente<\/strong>.<\/li>\n\n\n\n<li>Como <strong>director<\/strong> <strong>del departamento de marketing y prescripci\u00f3n<\/strong>ha estructurado <strong>m\u00e9todos de an\u00e1lisis<\/strong> y <strong>comunicaci\u00f3n<\/strong> adaptado a <strong>(arquitectos, oficinas de dise\u00f1o, promotores, etc.),<\/strong> etc.).<\/li>\n\n\n\n<li>Como <strong>director del departamento de marketing y prescripci\u00f3n<\/strong>defini\u00f3 el <strong>estrategias globales<\/strong> de <strong>desarrollo<\/strong> y<strong>innovaci\u00f3n de productos<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Este <strong>evoluci\u00f3n<\/strong> traduce el <strong>responsabilidad creciente<\/strong>el <strong>seguimiento comercial<\/strong> a la <strong>direcci\u00f3n estrat\u00e9gica<\/strong>.<\/p>\n\n\n\n<p><strong><u>La diferencia entre un empleado y un empresario :<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>empleado<\/strong> es responsable de su <strong>misiones<\/strong> y <strong>objetivos<\/strong> fijado por <strong>la empresa<\/strong>. Pone su <strong>competencias<\/strong> y contribuye a <strong>rendimiento colectivo<\/strong>.<\/li>\n\n\n\n<li>A <strong>contratista<\/strong> es responsable de <strong>visi\u00f3n global<\/strong>y <strong>resultados<\/strong>y <strong>gastos<\/strong> y <strong>desarrollo<\/strong> de <strong>la empresa<\/strong>. Debe saber gestionar <strong>prioridades<\/strong>tomando <strong>decisiones estrat\u00e9gicas<\/strong> y anticipar <strong>necesita<\/strong> <strong>de<\/strong> <strong>mercado<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Seg\u00fan Yassir El Haddaoui: \"Llegar a ser <strong>contratista<\/strong>el primer paso es adquirir <strong>s\u00f3lida experiencia<\/strong>comprender la <strong>terreno<\/strong> y aprender a lidiar con <strong>retos<\/strong>. \"<\/p>\n\n\n\n<p><strong><u>Definici\u00f3n de marketing :<\/u><\/strong><\/p>\n\n\n\n<p>Le <strong>marketing<\/strong> es el conjunto de <strong>acciones<\/strong> habilitar <strong>estudiar<\/strong>, <strong>comprender<\/strong> y <strong>satisfacer<\/strong> <strong>necesidades del mercado<\/strong>. Se basa en cuatro <strong>pilares<\/strong> :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Le<\/strong> <strong>producto<\/strong> (definir un producto <strong>\u00fatil<\/strong> y <strong>eficiente<\/strong>),<\/li>\n\n\n\n<li><strong>Le<\/strong> <strong>precio<\/strong> (coloque el producto seg\u00fan la <strong>valor percibido<\/strong>),<\/li>\n\n\n\n<li><strong>La<\/strong> <strong>distribuci\u00f3n<\/strong> (garantizar <strong>disponibilidad<\/strong> y el <strong>log\u00edstica<\/strong>),<\/li>\n\n\n\n<li><strong>La<\/strong> <strong>comunicaci\u00f3n<\/strong> (hacer <strong>visite<\/strong> y <strong>valor<\/strong> el producto).<\/li>\n<\/ol>\n\n\n\n<p>A <strong>estrategia de marketing eficaz<\/strong> garantiza <strong>supervivencia<\/strong> y el <strong>crecimiento<\/strong> de <strong>la empresa<\/strong>.<\/p>\n\n\n\n<p><strong>Diagn\u00f3stico<\/strong> <strong>y estudios de mercado<\/strong> Todos los procedimientos <strong>marketing<\/strong> debe comenzar con un <strong>an\u00e1lisis competitivo<\/strong> y un <strong>an\u00e1lisis del mercado<\/strong>. Tienes que entender <strong>tendencias<\/strong>identificar <strong>segmentos<\/strong> <strong>objetivos<\/strong> y definir un <strong>pol\u00edtica de posicionamiento<\/strong> claro.<\/p>\n\n\n\n<p><strong><u>La diferencia entre un producto de gran consumo y un producto t\u00e9cnico<\/u><\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Le<\/strong> <strong>producto de masas <\/strong>se dirige a un p\u00fablico amplio,<\/li>\n\n\n\n<li><strong>El producto t\u00e9cnico<\/strong> responde a <strong>una necesidad espec\u00edfica<\/strong>a menudo <strong>profesional<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Prescripci\u00f3n: una estrategia de desarrollo sostenible<\/strong> En <strong>prescripci\u00f3n<\/strong> es un m\u00e9todo <strong>estrat\u00e9gico<\/strong> para dar a conocer el producto en el mercado. <strong>a largo plazo<\/strong>. Se basa en :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La <strong>presentaci\u00f3n t\u00e9cnica del producto (cat\u00e1logos, fichas t\u00e9cnicas, estudios, publicidad en el punto de venta, etc.)<\/strong>),<\/li>\n\n\n\n<li>La <strong>relaci\u00f3n continua<\/strong> con los jugadores del <strong>edificio<\/strong><\/li>\n\n\n\n<li><strong>La<\/strong> <strong>propuesta<\/strong> <strong>soluciones a medida<\/strong> en <strong>necesidades del mercado<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Mejora <strong>visibilidad<\/strong> el producto, desarrollar el <strong>conf\u00ede en<\/strong> y <strong>fidelizar<\/strong> el <strong>especificadores<\/strong>.<\/p>\n\n\n\n<p><strong><u>La diferencia entre un prescriptor y un vendedor :<\/u><\/strong><\/p>\n\n\n\n<p>Le <strong>comercial<\/strong> s principal objetivo es <strong>venta directa<\/strong> y <strong>resultados a corto plazo<\/strong>. Le <strong>prescriptor<\/strong> act\u00faa sobre la <strong>reputaci\u00f3n<\/strong> y el <strong>recomendaci\u00f3n<\/strong> del producto. Trabaja en el <strong>a largo plazo<\/strong> para anclar el <strong>marca<\/strong> y calidad en la percepci\u00f3n del consumidor.<\/p>\n\n\n\n<p>&nbsp;Los dos papeles son <strong>adicional<\/strong> y necesario para <strong>desarrollo<\/strong> a <strong>empresa<\/strong>.<\/p>\n\n\n\n<p><strong><u>Claves del \u00e9xito :<\/u><\/strong><\/p>\n\n\n\n<p>El \u00e9xito profesional depende de varios factores: <strong>paciencia<\/strong>, <strong>organizaci\u00f3n<\/strong>, <strong>autoconocimiento<\/strong> y <strong>creaci\u00f3n de valor<\/strong>.<\/p>\n\n\n\n<p>Seg\u00fan M. <strong>Yassir El Haddaoui<\/strong> En una carrera, la verdadera riqueza reside en la experiencia, la pasi\u00f3n y la perseverancia.<\/p>\n\n\n\n<p><strong><u>Las empresas asociadas a esta visi\u00f3n<\/u><\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Uni\u00f3n Accesorios :<\/strong> distribuidor de <strong>perfiles<\/strong> y <strong>accesorios<\/strong> <strong>en aluminio<\/strong> para <strong>windows<\/strong>, <strong>puertas<\/strong>, <strong>barandillas<\/strong> y <strong>fachadas<\/strong>.<\/li>\n\n\n\n<li><strong>Uni\u00f3n Am\u00e9nagement :<\/strong> fabricante de <strong>persianas enrollables <\/strong>marca<strong> espinela <\/strong>y distribuidor del<strong> sindicato de conductores<\/strong> y<strong> v2<\/strong>.<\/li>\n\n\n\n<li><strong>Concepto Jakalum :<\/strong> especialista <strong>sistemas de aluminio<\/strong> para la <strong>dise\u00f1o<\/strong> y el <strong>dise\u00f1o<\/strong>combinando <strong>innovaci\u00f3n<\/strong> y <strong>est\u00e9tica<\/strong>.<\/li>\n\n\n\n<li>Estos tres <strong>empresas<\/strong> comparten el mismo <strong>visi\u00f3n<\/strong> proponga <strong>soluciones<\/strong> <strong>en aluminio<\/strong> de <strong>calidad<\/strong>, <strong>sostenible<\/strong> y adaptado a <strong>necesidades profesionales<\/strong>.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Podcast completo - La carrera y la visi\u00f3n de Yassir El Haddaoui\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/KF_J-sTkWSg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\ud83c\udfa7Podcast - La carrera y la visi\u00f3n de Yassir El Haddaoui<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>M. Yassir El Haddaoui est un professionnel reconnu dans le domaine du b\u00e2timent, du marketing et de la prescription. Avec plusieurs ann\u00e9es d\u2019exp\u00e9rience, il a su \u00e9voluer d\u2019un poste de&#8230;<\/p>","protected":false},"author":2,"featured_media":901,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-900","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jakalum"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019\u00e9volution de la carri\u00e8re et la vision marketing de M. 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