{"id":900,"date":"2025-10-16T17:04:11","date_gmt":"2025-10-16T17:04:11","guid":{"rendered":"https:\/\/jakalum.ma\/?p=900"},"modified":"2025-10-17T14:16:58","modified_gmt":"2025-10-17T14:16:58","slug":"m-yassir-el-haddaouis-career-development-and-marketing-vision","status":"publish","type":"post","link":"https:\/\/jakalum.ma\/en\/2025\/10\/16\/m-yassir-el-haddaouis-career-development-and-marketing-vision\/","title":{"rendered":"Yassir El Haddaoui's career development and marketing vision"},"content":{"rendered":"<p>M. <strong>Yassir El Haddaoui<\/strong> is a recognized professional in the field of<strong> building<\/strong>, from <strong>marketing<\/strong> and <strong>prescription<\/strong>. With several years of\u2019<strong>experience<\/strong>, He has progressed from a position of <strong>commercial framework<\/strong> to that of <strong>department manager<\/strong> <strong>marketing and prescription<\/strong>, while developing a <strong>clear vision<\/strong> on the role of <strong>marketing<\/strong> and strategy in the success of <strong>companies<\/strong>.<\/p>\n\n\n\n<p><strong>Career path<\/strong> M.'s background. <strong>El Haddaoui<\/strong> illustrates a <strong>progress <\/strong>based on <strong>competence<\/strong> and the <strong>vision<\/strong> <strong>strategic<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As a <strong>commercial framework<\/strong>, he focused on the <strong>market understanding <\/strong>and <strong>customer needs<\/strong>.<\/li>\n\n\n\n<li>As a <strong>manager<\/strong> <strong>marketing and prescription department<\/strong>, he structured <strong>analysis methods<\/strong> and <strong>communication<\/strong> tailored to <strong>architects, design offices, developers,<\/strong> etc.).<\/li>\n\n\n\n<li>As a <strong>director, marketing and prescription department<\/strong>, he defined the <strong>global strategies<\/strong> from <strong>development<\/strong> and\u2019<strong>product innovation<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>This <strong>evolution<\/strong> translates the <strong>increasing responsibility<\/strong>, from <strong>commercial follow-up<\/strong> to the <strong>strategic direction<\/strong>.<\/p>\n\n\n\n<p><strong><u>The difference between an employee and a contractor :<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>employee<\/strong> is responsible for its <strong>missions<\/strong> and <strong>objectives<\/strong> set by <strong>the company<\/strong>. He puts his <strong>skills<\/strong> and contributes to <strong>collective performance<\/strong>.<\/li>\n\n\n\n<li>A <strong>contractor<\/strong> is responsible for <strong>global vision<\/strong>, and <strong>results<\/strong>, and <strong>expenses<\/strong> and <strong>development<\/strong> from <strong>the company<\/strong>. He must know how to manage <strong>priorities<\/strong>, take <strong>strategic decisions<\/strong> and anticipate <strong>needs<\/strong> <strong>from<\/strong> <strong>market<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>According to Yassir El Haddaoui: \u00abTo become <strong>contractor<\/strong>, the first step is to acquire <strong>solid experience<\/strong>, understand the <strong>land<\/strong> and learn to cope with <strong>challenges<\/strong>. \u00bb<\/p>\n\n\n\n<p><strong><u>Definition of marketing :<\/u><\/strong><\/p>\n\n\n\n<p>Visit <strong>marketing<\/strong> is the set of <strong>actions<\/strong> enabling <strong>study<\/strong>, <strong>understand<\/strong> and <strong>satisfy<\/strong> <strong>market needs<\/strong>. It is based on four <strong>pillars<\/strong> :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Visit<\/strong> <strong>product<\/strong> (define a product <strong>useful<\/strong> and <strong>efficient<\/strong>),<\/li>\n\n\n\n<li><strong>Visit<\/strong> <strong>price<\/strong> (position the product according to the <strong>perceived value<\/strong>),<\/li>\n\n\n\n<li><strong>Visit<\/strong> <strong>distribution<\/strong> (ensure <strong>availability<\/strong> and the <strong>logistics<\/strong>),<\/li>\n\n\n\n<li><strong>Visit<\/strong> <strong>communication<\/strong> (make <strong>get to know<\/strong> and <strong>value<\/strong> the product).<\/li>\n<\/ol>\n\n\n\n<p>A <strong>effective marketing strategy<\/strong> guarantees <strong>survival<\/strong> and the <strong>growth<\/strong> from <strong>the company<\/strong>.<\/p>\n\n\n\n<p><strong>Diagnosis<\/strong> <strong>and market research<\/strong> All procedures <strong>marketing<\/strong> must start with a <strong>competitive analysis<\/strong> and a <strong>market analysis<\/strong>. You have to understand <strong>trends<\/strong>, identify <strong>segments<\/strong> <strong>targets<\/strong> and define a <strong>positioning policy<\/strong> clear.<\/p>\n\n\n\n<p><strong><u>The difference between a mass-market product and a technical product<\/u><\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visit<\/strong> <strong>mass product <\/strong>is aimed at a wide audience,<\/li>\n\n\n\n<li><strong>The technical product<\/strong> answers to <strong>a specific need<\/strong>, often <strong>professional<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Prescription: a sustainable development strategy<\/strong> The <strong>prescription<\/strong> is a method <strong>strategic<\/strong> to reinforce the product's reputation in the <strong>long term<\/strong>. It is based on :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit <strong>technical presentation of the product (catalogs, technical data sheets, studies, point-of-sale displays, etc.)<\/strong>),<\/li>\n\n\n\n<li>Visit <strong>ongoing relationship<\/strong> with the players in the <strong>building<\/strong><\/li>\n\n\n\n<li><strong>Visit<\/strong> <strong>proposal<\/strong> <strong>tailored solutions<\/strong> at <strong>market needs<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>It improves <strong>visibility<\/strong> the product, develop <strong>trust<\/strong> and <strong>build loyalty<\/strong> visit <strong>specifiers<\/strong>.<\/p>\n\n\n\n<p><strong><u>The difference between prescriber and salesperson :<\/u><\/strong><\/p>\n\n\n\n<p>Visit <strong>commercial<\/strong> main objective is to <strong>direct selling<\/strong> and <strong>short-term results<\/strong>. Le <strong>prescriber<\/strong> acts on <strong>reputation<\/strong> and the <strong>recommendation<\/strong> of the product. He works on the <strong>long term<\/strong> to anchor the <strong>brand<\/strong> and quality in consumer perception.<\/p>\n\n\n\n<p>&nbsp;The two roles are <strong>complementary<\/strong> and necessary for <strong>development<\/strong> a <strong>company<\/strong>.<\/p>\n\n\n\n<p><strong><u>Keys to success :<\/u><\/strong><\/p>\n\n\n\n<p>Professional success depends on several factors: <strong>patience<\/strong>, <strong>organization<\/strong>, <strong>self-knowledge<\/strong> and <strong>value creation<\/strong>.<\/p>\n\n\n\n<p>According to M. <strong>Yassir El Haddaoui<\/strong> In a career, the real wealth lies in experience, passion and perseverance.\u00ab<\/p>\n\n\n\n<p><strong><u>The companies associated with this vision<\/u><\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Union Accessories :<\/strong> distributor of <strong>profiles<\/strong> and <strong>accessories<\/strong> <strong>in aluminum<\/strong> for <strong>windows<\/strong>, <strong>doors<\/strong>, <strong>guardrails<\/strong> and <strong>facades<\/strong>.<\/li>\n\n\n\n<li><strong>Union Am\u00e9nagement :<\/strong> manufacturer of <strong>roller shutters <\/strong>brand<strong> spinel <\/strong>and distributor of the<strong> union motor<\/strong> and<strong> v2<\/strong>.<\/li>\n\n\n\n<li><strong>Jakalum Concept :<\/strong> specialist in <strong>aluminum systems<\/strong> for the <strong>design<\/strong> and the <strong>design<\/strong>, combining <strong>innovation<\/strong> and <strong>aesthetics<\/strong>.<\/li>\n\n\n\n<li>These three <strong>companies<\/strong> share the same <strong>vision<\/strong> propose <strong>solutions<\/strong> <strong>in aluminum<\/strong> from <strong>quality<\/strong>, <strong>sustainable<\/strong> and adapted to <strong>professional needs<\/strong>.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Complete podcast - Yassir El Haddaoui&#039;s career and vision\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/KF_J-sTkWSg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\ud83c\udfa7Podcast - Yassir El Haddaoui's background and vision<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>M. Yassir El Haddaoui est un professionnel reconnu dans le domaine du b\u00e2timent, du marketing et de la prescription. Avec plusieurs ann\u00e9es d\u2019exp\u00e9rience, il a su \u00e9voluer d\u2019un poste de&#8230;<\/p>","protected":false},"author":2,"featured_media":901,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-900","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jakalum"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019\u00e9volution de la carri\u00e8re et la vision marketing de M. 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